Ricoh’s new startup to focus on ultra-compact 360-degree selfie camera


There are plenty of 360-degree cameras available today, but it seems like we’re going to get another one. Japanese imaging company Ricoh – best known for its own range of 360 cameras and rugged, waterproof snappers – has established a new startup called Vecnos to focus on making a new 360-degree camera that will “reinvent the selfie”.

Details about the Vecnos-branded camera are slim at the moment, although the company has said the product will be launched some time this year. All we know of the as-yet nameless camera are some of its design aspects.

The pen-shaped camera looks rather like a Neuralyzer from the Men In Black movies (as Wired rightly describes it), but unlike that fictional device, this wand-like shooter is meant to keep your memories safe. Two buttons on the grip will operate the four lenses on the wand – three set on the sides, and a fourth on the top.

Look familiar? It will, if you're a fan of the Men In Black movies

Look familiar? It will, if you’re a fan of the Men In Black movies (Image credit: Vecnos / Ricoh)

Nothing else is known about the upcoming camera but, when it is released, it will be entering a saturated market with plenty of competition from the likes of the GoPro Max and the Insta360 One X. But the selling point for the Vecnos camera would be its size.


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